Margarita's Mexican Restaurant Marketing Plan

 

Problem: Margarita’s Mexican Restaurant was facing an increasing number of competitors as their customer base was aging. To maintain their market share, they were looking to attract millennials.

Action:

  • Executed research plan to identify opportunity areas that coincide with customer needs and core company values

  • Distributed survey to 500+ respondents, conducted in-depth interviews, and analyzed industry landscape to determine opportunity areas

  • Constructed a comprehensive strategic marketing plan for Margarita’s

Result

  • Presented plan to Margarita’s marketing team with a core focus on:

    • Communicating the authenticity of the restaurant to customers

    • Using events to increase customer awareness

    • Streamlining social media channels to increase engagement 

Team size: 6

Duration: 14 weeks

 
Undergraduate ProjectsPaige Hughes