Hannaford Strategic Consulting Project

 

Problem: Hannaford was looking for ways to leverage technology and data analytics to improve the customer shopping experience in order to remain differentiated and keep up with changing shopping patterns.

Actions:

  • Conducted internal and external company analysis to determine which investment and growth strategies align with Hannaford’s core values

  • Collaborated with Durham, NH Hannaford store manager to gather first-hand information on the supply chain, store logistics, and shopping patterns

  • Formulated a 5-year plan for a ‘smart shopping’ experience to drive revenue and increase operational efficiency

Result: Presented strategic plan to store manager for implementation with strategic monitoring steps.

Team size: 4

Duration: 12 weeks


 
Work Projects, Babson Graduate ProjectsPaige Hughes