Gnarwalz

Problem: To sustain revenue, Hayden Sports needed to identify new ways to differentiate themselves and extend its product line beyond UNH-branded merchandise.

Action:

• Actively considered new ways to generate revenue by conducting internal analyses and by aggregating customer feedback

• Approached supplier of one-of-a-kind apparel and negotiated buying strategy 

• Managed distribution methods, marketing strategies, and supplier relationship by establishing a contractual agreement

Result: 

• Generated $16,000 in gross sales within 6 months; product line continues to be a top differentiating seller.

Gnarwalz is a company established by Molly Benz, a UNH alumnus. By uniquely bleaching, dying, and cutting each article of clothing, every piece of hers is guaranteed to be one of a kind.