Problem: Margarita’s Mexican Restaurant was facing an increasing number of competitors as their customer base was aging. To maintain their market share, they were looking to attract millennials.

Action:

• Executed research plan to identify opportunity areas that coincide with customer needs and core company values

• Distributed survey to 500+ respondents, conducted in-depth interviews, and analyzed industry landscape to determine opportunity areas

• Constructed a comprehensive strategic marketing plan for Margarita’s

Result

• Presented plan to Margarita’s marketing team with a core focus on:

  • Communicating the authenticity of the restaurant to customers

  • Using events to increase customer awareness

  • Streamlining social media channels to increase engagement 

Team size: 6

Duration: 14 weeks