University of New Hampshire, Durham, NH

August 2016 - May 2020

Peter T. Paul College of Business and Economics

Bachelor of Science in Business Administration, Dual Concentration in Finance and Marketing, Minor in Economics

Director of business development

Hayden Sports

April 2018 - present

In April 2018, I became the Marketing Coordinator at Hayden Sports. Being a well-established business in a niche environment, their social media platforms existed, but did not impact sales to their potential. It was my goal to leverage and revitalize all of the store’s social media platforms to drive foot traffic and sales. As May approached, I saw a need for the store to increase its branding, integrated marketing campaigns, and overall business development efforts. With visions and objectives in mind, I set forth steps to execute them, and was promoted to the Director of Business Development. Some of my responsibilities include the following:

• Develop and administer all advertising operations and store events in order to drive sales and build brand awareness. Analyze sales and net income from each campaign in order to gauge its effectiveness and tweak future campaigns. 

• Research new merchandise and marketing opportunities to stay current with market trends and generate sales. Brought in a new clothing line, which became a top seller within the first three weeks and continues to hold that position. Manage sales of that line as well as maintain all contact with the distributor. 

• Actively seek out and develop partnerships with UNH, area businesses, and athletic organizations to strengthen brand awareness and create cross-promotional opportunities.

• Create and post content for the store’s social media platforms: Facebook, Instagram, and Twitter, as well as post photos and monitor activity on the store's Google Business account. 

• Create and manage email marketing campaigns using Constant Contact. Analyze sales after each promotional email. 

• Regularly participate in town business meetings to build closer community relationships with surrounding community and generate more in-town foot traffic.

I am so thankful for this opportunity because I truly think it has given me the chance to apply what I am learning in the classroom to a real business environment and shape my professional goals.

Marketing Consultant

Oyster river cycle and sport

June - September 2019

Being part of the small business community in Durham with a proven track record in business development and executing social media campaigns, a new business founder, Brian Keegan, asked me to help jumpstart his business over the summer of 2019. My work included:

• Assisting Brian in managing social media accounts and making purchasing decisions.

• Generating, distributing, and analyzing marketing surveys to provide insights for merchandise and buyer behavior. 

• Collaborating on innovative ways to appeal to student market.

• Facilitating a store layout plan and associate hiring timeline.

Director of marketing

Marketing and advertising club

May 2019 - present

As a member of the Marketing & Advertising Club at University of New Hampshire since my freshman year, I was seeking a leadership position within the club and took on the position of Director of Marketing. In this capacity, I am responsible for: 

• Promoting events on all social media accounts; creating a content calendar and ensuring all social media is designed and posted on a timely basis across all accounts; Posting meetings, events, industry related news to all social media outlets; use hashtag #UNHMAC and promoting on Paul College and UNH social media accounts.

• Designing, producing and posting flyers announcing upcoming events and meetings.

• Taking photos and videos at all events for promotion on social media.

• Using other campus media outlets such as SCAN-TV, UNH radio, and the New Hampshire newspaper to promote club activities.

Founding chapter member

American Marketing Association

May 2019 - present

At the conclusion of my junior year, the Dean of Paul College gave members of the Marketing & Advertising Club the opportunity to create an American Marketing Association Chapter. A group of 10 peers and I came together to create the chapter and capitalize on all the wonderful opportunities it offers to young professionals. From going to events in Boston, learning about various aspects of the industry, to competing in case and sales competitions, I am so grateful to be part of this wonderful association. 

Wildcat leaders council

Unh alumni association

August 2019 - present

With a goal of developing as many meaningful relationships as possible during my college career, I was presented with the opportunity to be part of first ever The Wildcat Leaders Council. This Council promotes the interaction between students and alumni by providing many unique opportunities to cultivate these relationships. Some of my activities in this role are:

• Serving as an ambassador for UNH and representing the university at on- and off-campus events.

• Attending Ambassador Training sessions.

• Recommending individuals or contacts from my own personal network to serve as future ambassadors representing the wonderful opportunities at UNH.

Paul College career and employer ambassador

Peter T. Paul College of business and economics

May 2019 - present

With a desire to network further with employers, students, and alumni, and to receive high-quality professional development, I applied to be a part of the first set of members for the Paul College Career & Employer Ambassador Program. Within this capacity, I am responsible for:

• Volunteering at prestigious Peter T. Paul College of Business and Economics events.

• Curating connections with employers in an Ambassador role.

• Maintaining a good standing with UNH and Paul College (GPA 3.0 or above).

• Being a role model and being able to succinctly communicate a deep understanding of the College’s opportunities, unique value, and prestige.

Conference Planning Board

UNH sport careers club

September 2019 - present

• Organizing all logistics of the first Sports Conference at UNH with a cross-functional team. 

•  Primarily responsible for writing case studies, purchasing awards, and overall planning.

Financial partners program

March 2018 - present

As a mentee in the Financial Partners Program at UNH, I have been able to foster meaningful connections with financial industry professionals. In my two years in this program, I have met two wonderful mentors who have guided me through the financial industry. Thank you to the University of New Hampshire for finding such approachable and resourceful mentors who genuinely care about my success.

Women in wealth mentorship program

Envestnet Institute on Campus

August 2018 - present

After completing an online course, “Envestnet Institute on Campus,” I was presented with the opportunity to take part in a mentorship program through Envestnet. Since August 2018, I have had monthly calls with my mentor, Mary. During these calls we define our goals and talk through the steps we will need to take to achieve those. My relationship with Mary has truly pushed me to take the steps needed to passionately succeed.